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Members of the WIT Board

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A strong strategic plan provides a roadmap for achieving an industry association’s vision and objectives. The active participation of a board of directors in this process is essential for ensuring a sustainable and thriving future.

With this in mind, the WIT Board of Directors, partners, and members of the WIT team met Feb. 25-26 in Dallas to assess progress on its current plan and to begin dialogue and work around developing its next long-term plan. According to WIT’s President & CEO Jennifer Hedrick, CAE, this work is crucial to achieving the mission of WIT over the short and long-term.

The association engaged Lowell Aplebaum, EdD, FASAE, CAE, of Vista Cova to lead the strategy session. Vista Cova is a firm that guides organizational leadership through processes of visioning and mission to align the strengths of an organization to the needs of members and key stakeholders – which was part of the goal of the strategy meeting.  

Each year, the WIT Board, partners and key team members engage in strategic planning initiatives, a key commitment toward WIT members and the future of the organization.

Jennifer-Hedrick“This talented group of leaders is committed to advancing the mission of WIT while making meaningful advancements of women within the trucking industry,” concludes Hedrick. “We will share more details soon about WIT’s long-range strategy as we continue to develop it. We’re excited for the next chapter of WIT under the guidance and leadership of these professionals in the trucking industry.”

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